Worldmodeldata lands £7M to turn gaming data into AI training

Cambridge-based startup Worldmodeldata has raised £7 million in seed funding as it emerged from stealth. The round was led by Iona Star Capital , a London-based venture capital firm focused on early-stage companies in artificial intelligence, data and technology. Founded by serial entrepreneur Rhea Loucas , the company is building a database of video game-generated training data for AI systems known as world models, which are designed to understand and predict how environments change over time.