Apple to adopt next-gen display color standard, accelerating transformation of OLED emissive material systems

TrendForce's latest AMOLED technology and market report reveals that Apple plans to gradually adopt OLED panels capable of achieving 95% coverage of the BT.2020 color gamut across future MacBook Pro, iPad Pro, and iMac product lines. BT.2020 imposes substantially higher requirements on color purity, spectral control, luminous efficiency, and power consumption compared to the current mainstream DCI-P3 color standard. As a result, competition in OLED technology is expected to shift beyond traditio