Borrow the speed, keep the discipline: Zoho's startup playbook for MSMEs

India is home to 5.93 crore MSMEs, contributing to 30% of the country's GDP, 45% of its exports, and employment for over 25 crore people. They are, in every sense, the quiet engines behind India's growth story. Recognising this, YourStory launched MSME Sparks 2026 , a five-day celebration that ran virtually from June 22-25 and culminated in a grand finale on June 26 at ITC Gardenia, Bengaluru.