Why your AI personalization strategy is failing and iIt’s not the algorithm’s fault

Enterprises have poured millions into AI, yet personalization often falls flat not because the models are weak, but because the data feeding them is broken. Fragmented customer records scattered across channels and business units leave AI unable to tell whether it’s looking at one customer or five, undermining every recommendation, campaign, and cross-sell opportunity built on top of them. In this conversation, Ankit Utreja, Co-founder and CTO of WebEngage, unpacks why the decades-old user-event