How Nudge Is Reinventing Ecommerce For The Agentic AI Era

The way people discover products online is changing fast, and ecommerce brands are struggling to keep up. Instead of scrolling endlessly through Google or marketplaces, consumers are using AI assistants like ChatGPT, Gemini and Perplexity for recommendations. As a result, a simple prompt to chatbots is now deciding which products get surfaced, compared and ultimately bought.