Etsy Pilots Conversational AI to Ignite Marketplace Sales

Etsy is working to offer conversational search both in OpenAI ’s ChatGPT and on its own platform. The company said in a Tuesday (May 5) blog post that the Etsy app in ChatGPT is now live in beta and that it is testing a beta conversational search experience on Etsy. “Our approach will evolve based on what we learn,” Etsy Chief Product and Technology Officer Rafe Colburn wrote in the post.