Pick n Pay launches AI grocery shopping assistant in South Africa

South African retailer Pick n Pay has launched an AI-powered shopping assistant named "Penny" to simplify grocery ordering. Customers can now use voice, text, or photos to build their orders, a move aimed at boosting their online presence against rivals. This innovative tool, powered by Google's Gemini AI, also offers recipe suggestions, meal planning, and personalized recommendations, signaling a significant shift in how consumers interact with online shopping platforms.