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pulse The Verge July 02, 2026

AI won’t save advertising, says Digitas’ Amy Lanzi

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We’ve got a special Decoder today — I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber Villa at the Cannes Lions advertising festival in the South of France. I know, it’s a hard gig, but I do it for you. Amy has been on Decoder three times now , and she’s one of my favorite people to chat with — she is clear-eyed about what the advertising industry really is and does for brands and what all the money sloshing around the ad-supported

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