Microsoft unveils $2.5B ‘Frontier Company’ to embed AI engineers inside customers

Satya Nadella says the industry shouldn’t “cede value to a few models that eat everything they see.” (GeekWire File Photo / Kevin Lisota) Microsoft is launching a new AI “company.” It won’t be a separate legal entity, and most of its 6,000 people already work at Microsoft. But the $2.5 billion behind it is real, and the stakes are big, given how many of its AI partners and rivals are racing to do basically the same thing. The tech giant on Thursday announced “The Microsoft Frontier Company,” whi