Amazon could pull an Apple for its next-gen Kindle and Fire TV chips

TL;DR Amazon reportedly plans to develop its own chips for Kindle, Fire TV, Echo, Ring, and other devices, reducing its reliance on third-party suppliers. It could help the company cut costs, reduce dependence on outside chipmakers, and build devices that work better with future AI features. The transition is expected to begin in 2027, with Amazon reportedly partnering with Alchip and aiming to ship around 40 million in-house processors annually once the strategy is fully rolled out.