Xiaohongshu reportedly launches internal Darwin project to develop new products

Chinese social media platform Xiaohongshu has launched an internal startup incubation program, codenamed Darwin, aimed at developing new products beyond its flagship app, according to Sina Tech. The initiative, which recently opened applications to employees, allows selected participants to work full-time on new ventures under the guidance of the company’s senior executives, the report said. Teams will also receive access to Xiaohongshu’s internal resources to support product development.