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build deploy The Register July 01, 2026

DRAM it! Cheap PCs being priced out of existence as memory cost bites

DRAM it! Cheap PCs being priced out of existence as memory cost bites
AI Summary

Fewer Americans are buying PCs as rising component costs mean the sub-$500 bracket is rapidly disappearing, with laptop makers favoring higher-end machines – and things are likely to deteriorate throughout the year. According to stats compiled by Omdia, unit sales to US distributors plunged 7 percent year-on-year in Q1 to 15.8 million units. HP was hit hardest, shrinking by more than a fifth and losing its spot as the most purchased PC brand stateside.

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