Paisabazaar Selects MoEngage to Power AI-Led Engagement for Large, Diverse Consumer Base

Paisabazaar, India’s leading financial marketplace, and a part of the PB Fintech Group, has partnered with MoEngage, an agentic customer data and engagement platform (CDEP), to power app-first, AI-led engagement. The partnership will enable Paisabazaar to guide users across their complete financial journey, from first visit and onboarding, to product discovery and long-term retention, using MoEngage’s Customer Data and Engagement Platform (CDEP) and Merlin AI. With partnerships across the financ