Piñero promotes a new stage of its digital transformation with AI integrated into the business

Tourism is undergoing a profound transformation driven by a new customer profile. Today travelers are no longer just looking for a destination or a hotel; They demand personalized experiences, immediate responses and a fluid relationship with brands before, during and after each trip. For groups like Piñero, a Spanish company with more than 50 years of experience in the tourism, real estate and hospitality sector, responding to these new expectations has meant much more than incorporating technology.