Column | How to create a sustainable AI strategy in a rapidly changing environment

AI is now entering a phase where it continues to spread throughout the enterprise. As technology advances rapidly, companies are rethinking how to leverage AI to create new value, respond to changing customer expectations, and transform their operating models for years to come, beyond individual use cases or short-term productivity gains. To achieve this, you must set a clear goal, dispassionately assess your current capabilities, and prepare a realistic implementation roadmap to reach the goal from your current position.