Mary Jo Foley: What’s a consumer-focused outsider doing at the helm of Microsoft’s AI push?

Jacob Andreou speaks onstage during TechCrunch Disrupt 2023. ( Photo by Kimberly White/Getty Images for TechCrunch, CC By 2.0 ) It’s not surprising that Microsoft is looking to turn its Copilot platform into a “Super App,” given that its rivals are doing the same. But Microsoft is going about the task in a way that doesn’t follow its usual playbook, by putting a big bet on a consumer-savvy hire from the outside with some feather-ruffling ways.