Nothing’s Instagram ‘hack’ sure feels like a viral marketing stunt

TL;DR Nothing India claims to have lost control of its Instagram account. Its Instagram feed has recently been taken over by selfies of a man wearing a Nothing jersey. There’s the very distinct possibility that all this is just a marketing stunt, although Nothing swears “This is not us.” Nothing’s got a new phone launch coming up right around the corner, with the Phone 4b expected early next month .