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build deploy Ars Technica May 05, 2026

How do you design a $30,000 electric pickup? Inside Ford's skunkworks.

How do you design a $30,000 electric pickup? Inside Ford's skunkworks.
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LONG BEACH, Calif.—2026 is a strange time for electric vehicles in the US. The current administration has no desire to push for their adoption and has rescinded the federal tax credit on which EV sales have depended for years. Tariffs have made vehicles and their constituent components even more expensive , making switching to an EV for the first time an even harder pill to swallow.

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