Shopify Taps Trustpilot to Build Merchant Trust in Age of AI

Reviews website Trustpilot has reportedly launched a partnership with eCommerce platform Shopify . The arrangement will let merchants showcase and manage Trustpilot reviews on their online stores, Bloomberg News reported Saturday (June 27), citing an interview with Adrian Blair , Trustpilot’s chief executive. Blair said that third-party consumer feedback is growing in importance as artificial intelligence plays a larger role in online retail.