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deep tech The Verge June 27, 2026

Why is Apple asking me to pay more for Big Tech’s AI obsession?

AI Summary

Tim Cook recently said price increases were " unavoidable " and described the company's pricing as " unsustainable ." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129.

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