Epic Games CEO criticises AI disclosure label on Steam, calls Valve “irresponsible”

Tim Sweeney, CEO of Epic Games , criticised Valve’s PC game distribution platform, Steam, in an interview with PC Gamer during Unreal Fest Chicago 2026, over its AI disclosure requirements. While defending AI as a productivity tool, he argued that the policy unfairly stigmatises developers, discourages the adoption of legitimate development tools and hurts smaller studios that increasingly depend on AI to compete with larger publishers in an increasingly expensive games market.