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build deploy Ars Technica June 25, 2026

Apple ratchets up prices, blames the cost of memory

Apple ratchets up prices, blames the cost of memory
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Apple bumped its prices across much of its product lineup today, in some cases adding hundreds of dollars to the cost of a new Macintosh. An entry-level MacBook Neo that cost $599 is now $699. The formerly $1,299 iMac will now be a $1,499 iMac.

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