Apple stock getting hit after price hikes, analysts mostly nonplussed

Apple's rare mid-cycle hardware price increases pushed the stock lower on June 25, but Wall Street's early response stayed largely upbeat as analysts kept their ratings and targets unchanged. Wall Street reacts to Apple's price hikes Apple shares fell about 4.8% in morning trading Thursday after the company announced the price increases. The announcement followed Micron's blockbuster earnings report, which reinforced Wall Street's view that AI-driven demand will keep DRAM and NAND prices elevate