Apple passes RAMpocalypse costs on to consumers

The online Apple Store went offline Thursday morning, but instead of such a move marking the launch of upgraded products, it came back online with nothing new to offer but higher prices. The budget-priced MacBook Neo wasn’t even spared from the spike, with its entry-level price climbing from $599 to $699. Along with the Neo, entry-level MacBook Air prices rose by $200 and base MacBook Pro machines increased by $300, putting the lowest-spec machines in the lines at $1,299 and $1,999, respectively