Why the MacBook Neo got a price hike, and why it really shouldn't have

Apple has increased the price of the MacBook Neo from $599 to $699, a move that is as disappointing as it was inevitable amid ongoing global RAM and storage price and availability tensions. Apple increased the price of the MacBook Neo to $699 Apple has also increased the price of a number of products, just avoiding increases on iPhone, Apple Watch, and Airpods. It's the price of the poster child MacBook Neo that is perhaps most disappointing.