Apple Hikes Mac and iPad Prices as AI Squeezes Chip Supply

Apple raised the prices of its Macs by 15% to 20% and iPads by 15% to 25% Thursday morning (June 25), attributing the increases to the surging costs of components used in the devices, the Wall Street Journal reported Thursday. The company didn’t change the price of its iPhones , according to the report. The increases came about a week after Apple CEO Tim Cook told the WSJ that the soaring costs of the memory and storage chips the company uses in its devices made price increases “inevitable.” Tha