Serpier raises €1.4M to help online retailers improve digital visibility

Danish martech startup Serpier has raised €1.4 million in funding from True Collective and the Export and Investment Fund of Denmark (EIFO) to expand its AI-powered marketing platform for e-commerce businesses. Founded in Aarhus in 2024 by Steffen Sørensen , Simon Holm , Søren Fuhr and Thomas Grástein , Serpier helps online retailers improve their visibility across both traditional search engines and AI chatbots such as ChatGPT and Gemini, as consumers increasingly rely on large language models