Apple reveals price hikes for MacBooks and iPads

Apple is hiking prices in response to the ongoing memory shortage. On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as spotted earlier by Bloomberg 's Mark Gurman . The MacBook Pro with 1TB of memory is getting an increase as well, going from $1,699 to $1,999.