Google Play Billing Choice Program Goes Live June 30 With Lower Developer Fees and Third-Party Billing

Google's Play Store Billing Choice program is set to launch on June 30, 2026, for all developers selling apps and services in the European Economic Area, the United Kingdom, and the United States. The program will allow developers to offer third-party payment options through Google Play billing and will reorganize developer fees into separate service and billing components. This change follows through on commitments Google made as part of its settlement with Epic Games .