Alteryx develops low-code analytics directly into Snowflake

Alteryx announced that it has been recognised by Snowflake as a leader in the analytics and measurement category in The Modern Marketing Data Stack: Governing the Agentic Enterprise Report. Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organisations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem