MoEngage Acquires US-Based AI Startup Aampe To Scale Agentic Marketing

SaaS major MoEngage has acquired San Francisco-based AI infrastructure startup Aampe to strengthen its customer engagement stack. In a statement, MoEngage said Aampe founders Paul Meinshausen, Schaun Wheeler and Sami Abboud will join it to lead its agentic decisioning initiatives. While MoEngage didn’t disclose the financial details of the transaction, sources told Inc42 that it was an all-cash deal of “tens of millions of dollars”.