Meesho’s ₹202 Cr Question: Can It Crack India’s Kirana Code?

Meesho’s first acquisition announcement after the ecommerce company went public also marked its foray into B2B retail space from the conventional B2C ecommerce landscape. But what was hard to miss was the deal value of ₹202 Cr which valued Kirana Club at 200x of its FY26 topline of just ₹33 Lakh. Meesho’s CEO Vidit Aatrey while announcing the deal also made his intent clear on eyeing more expansion opportunities in B2B retail space.