OpenAI Touts Progress in 19-Week-Old Ad Business

OpenAI is promoting progress in what it expects to become a $100 billion ad business. The artificial intelligence (AI) startup is making its inaugural appearance at the Cannes Lions International Festival of Creativity this week. As Ad Exchanger reported Tuesday (June 23), the company is using the event to showcase what Dave Dugan , OpenAI’s head of global ads solutions, described as “an entirely new ads product [and] an entirely new experience.” “Why does someone open the ChatGPT app?” Dugan as