Checkout Becomes the New Front Door to Customer Loyalty

In an era of artificial intelligence (AI)-powered shopping, merchants are discovering that one of their most powerful customer relation tools may be hiding in plain sight: the humble checkout page. That conclusion emerges from “ The Next-Gen Commerce Playbook: Turning Checkout Into a Compounding Customer Loop ,” a new PYMNTS Intelligence report examining how merchants are adapting to a rapidly changing shopping landscape. While much of the conversation around commerce has focused on AI, personal