Walmart, In Biggest Deal In Two Years, Buys Advertising Tech Firm Vibe.co

Walmart is acquiring self-serve connected-TV ad platform Vibe.co for a reported $1.4 billion, adding it to an advertising ecosystem that already includes smart-TV maker Vizio. AdExchanger reports: On Tuesday, Walmart announced that it is buying Vibe.co, the French self-serve ad platform that specializes in helping small brands buy streaming commercials with similar ease and precision as they get from search and social. Vibe has been vying for a bigger share of the ad dollars moving to connected