Bath & Body Works Turns to Ulta to Boost Product Discovery

Bath & Body Work s has teamed with Ulta Beauty to bring its products to the retailer’s stores. The partnership, announced Tuesday (June 23), is designed to bring a “curated” selection of Bath & Body Works body care and home fragrance products to more than 600 Ulta Beauty stores around the country, as well as to Ulta.com , starting July 12. “The collaboration reflects the company’s focus on building the foundation to reposition Bath & Body Works from a specialty retailer into a category‑leading g