Walmart Plans Vibe.co Acquisition to Court Smaller Advertisers

Walmart plans to expand access to connected TV advertising by acquiring Vibe.co . By acquiring Vibe.co’s self-serve, connected TV advertising platform and integrating it into the Walmart Connect commerce media platform, the retailer aims to make TV advertising more accessible to small- to medium-sized businesses (SMBs) and mid-market advertisers, including its third-party marketplace sellers, Walmart said in a Tuesday (June 23) press release . The two companies have entered into an agreement for