Meta Launches Its Own $299 Smart Glasses Ahead of Apple's Debut

Meta today unveiled its first smart glasses sold under its own brand rather than Ray-Ban or Oakley, undercutting its existing lineup on price as it works to expand its lead in the category before Apple enters the market. The new Adventurer and Fury models are priced at $299, $80 less than the second-generation Ray-Ban ‌Meta‌ Wayfarer that launched last year. A third model, the Starfire , was designed in collaboration with Kylie Jenner and costs $399.