Sportway raises €20M as AI reshapes sports broadcasting

AI-driven sports media and sports tech’s Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money. The financing was led by Gamma Waves alongside continued participation from existing shareholders. Founded in 2017 by serial entrepreneurs Jonas Persson and Daniel Franck, Sportway’s platform and managed service enable sports federations, leagues, clubs and media companies to professionally produce, distribute and monetise live sports