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deep tech PYMNTS.com June 23, 2026

Banks Replace Real Customers With AI Clones for Product Testing

Banks Replace Real Customers With AI Clones for Product Testing
AI Summary

Testing a new credit card or banking product once required months of regulatory vetting and customer recruitment. Now banks build the customer instead. Financial institutions are replacing live customers with artificial intelligence-generated stand-ins — synthetic profiles that cost almost nothing and carry none of the compliance exposure tied to real customer data, Global Finance reported .

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