Meta Takes on Streaming Giants With New ‘Instagram for TV’ Offerings

Instagram is expanding its ambitions beyond mobile screens, rolling out new television features that position the Meta-owned platform more directly against streaming services for viewer attention in the living room. The move reflects a broader battle among digital platforms to capture longer viewing sessions, deepen creator engagement and open new pathways for advertising and content monetization. According to a Meta announcement Monday (June 22), Instagram for TV is now available on Samsung Sma