Apple Watch sales rise, but can't get back to previous highs

Sales of the Apple Watch rose considerably in the first quarter of 2026, but rivals have driven it down far below the heights it had back in 2021. Apple Watch Ultra It may seem as if the Apple Watch has no real competitors for its functionality, and especially all of its health features. But although it still dominates the market, it's no longer close to the 35.9% it had in Q1 2021 .