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gossip MacRumors June 22, 2026

iPhone 17 Prices Could Go Up as Soon as This Month

iPhone 17 Prices Could Go Up as Soon as This Month
AI Summary

There is growing speculation that Apple may hike the prices of its iPhone 17 lineup as soon as this month, following CEO Tim Cook's recent comments about "unavoidable" price increases. Last week, Cook told The Wall Street Journal that Apple is no longer able to absorb the increased cost of memory and storage chips, both of which are in high demand from AI and neocloud companies. Cook likened the memory shortages to a hundred-year flood.

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