ACMA rules SBS breached gambling ad restrictions during Tour de France coverage ruling

Australia’s media regulator has found that SBS broke gambling advertising rules when it carried a Crown Resorts commercial during live coverage of the 2025 Tour de France. The decision , completed on March 31, 2026, focused on a 30-second Crown Sydney advertisement shown during the cycling broadcast. ACMA determined the commercial amounted to gambling advertising and was screened during a period when such promotions were not permitted.