No billboard needed: This Seattle startup scored World Cup airtime with a scrappy cardboard sign

A Yoodli.ai cardboard sign is visible at right during Fox’s FIFA World Cup broadcast on Thursday from Seattle, featuring, from left, Rob Stone, Stu Holden, Clint Dempsey, and Alexi Lalas. (Screen grab via Fox Sports) When a startup town turns into a soccer town attracting worldwide attention, it’s a great opportunity to test your guerrilla marketing skills. Seattle’s Yoodli leaned into that theory on Thursday by getting its name and web address on Fox Sports’ live broadcast of FIFA World Cup fes