Etzioni on AI: What the World Cup tells us about the best roles for humans and machines

Pregame ceremonies in Seattle on June 19, 2026, before the U.S.-Australia World Cup Group D match. (GeekWire Photo / John Cook) In soccer, a single blown offside call can decide who advances and who goes home. Well, the 2026 World Cup has put computer vision and AI on the officiating crew: video review, a sensor inside the ball, semi-automated offside calls, cameras bolted into every rafter.