Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement

Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers. Retailers have work to do: The average Total Experience Score across all retailers was a mere 59.1 on a 100-point scale. Still, retail did improve compared to last year, increasing a statistically significant 0.4 points […]