Nothing’s Carl Pei declares war on Apple, ‘one bored iPhone user’ at a time

TL;DR Nothing founder Carl Pei has posted a new video directly challenging Apple. Pei says he’ll steal Apple’s customers “one bored iPhone user at a time.” The video continues Pei’s long-running habit of positioning Nothing as the anti-Apple brand. Nothing founder Carl Pei has posted yet another cheeky video taking aim at Apple, and this one might be his most self-affirming effort yet.