How these 13 companies are giving consumers more than just new products

The world is awash with endless launches of new consumer products, yet few truly feel fresh or like they’re having real impact. That’s what sets these World Changing Ideas honorees apart — they’re all focused on delivering something to consumers that’s breaking new ground by innovating on existing modes of doing things. Cape is pioneering a way to provide cell service to users without collecting and selling the data they generate.