Consumers Keep Fun in the Household Ledger

The cutback economy is proving less about consumer retreat than consumer prioritization. PYMNTS Intelligence ’s latest Generational Pulse Report found that while 66% of consumers in the United States facing cost-of-living pressures are cutting back on everyday spending, consumers are making increasingly deliberate decisions about what stays in the budget and what gets eliminated. The result is a new hierarchy of spending categories that merchants, lenders and brands ignore at their peril.